Be realistic—for a moment, cricket is not just a game in India; it is a religion. Whether it’s the roar of the IPL final or the tension of a Test match at the Gabba, we live and breathe this sport.

India’s increasing popularity of cricket via online platforms has resulted in a growing appetite for digital experiences. During the Indian Premier League (IPL), there is a surge in the number of online cricket fans and their demand for interactive, engaged,